Theater chains will spend $2.2 billlion to lure you back to the movies [Yahoo! Finance Canada]
Marcus Corporation (The) (MCS)
Last marcus corporation (the) earnings: 2/20 07:45 am
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Source: Yahoo! Finance Canada
The biggest theater chains in the US and Canada are giving their cinemas a major upgrade in hopes of enticing more people to watch movies outside of their homes. According to Variety , they're planning to spend $2.2 billion to modernize 21,000 screens over the next three years — even adding activities audiences can do, like pickleball and ziplining. Michael O'Leary, the president and CEO of the National Association of Theatre Owners (NATO), told the publication that the industry feels it has "turned a corner" and that "audiences are coming back to the theaters." However, they have to do more to make the shared cinematic experience more enjoyable. People have become used to waiting for films to come out on streaming over the past years, after all, and they're not going out for movies they don't feel compelled to see as soon as they come out. The total US domestic revenue for this year's summer box office, for instance, is over 10 percent lower than last year's. Variety says AMC, Reg
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MCS
News
- Is The Marcus (MCS) a Great Value Stock Right Now? [Yahoo! Finance]Yahoo! Finance
- AMC Theatres Swings to Loss on Revenue Fall [Yahoo! Finance]Yahoo! Finance
- Cineplex Revenue Slows As It Looks to Bigger Year Ahead [Yahoo! Finance]Yahoo! Finance
- The Marcus Corporation Declares Quarterly DividendBusiness Wire
- The Marcus Co. (NYSE: MCS) was upgraded by analysts at StockNews.com from a "hold" rating to a "buy" rating.MarketBeat
MCS
Earnings
- 10/31/24 - Beat
MCS
Sec Filings
- 11/7/24 - Form 4
- 11/7/24 - Form SC
- 11/6/24 - Form 4
- MCS's page on the SEC website