From Blockbusters to Busts: What Drives Moviegoers Back to Theatres - And What Drives Them Away [Yahoo! Finance]
Marcus Corporation (The) (MCS)
Last marcus corporation (the) earnings: 2/20 07:45 am
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Source: Yahoo! Finance
But for many moviegoers, that magic is dampened by the cost of tickets, a stale foyer atmosphere, or lackluster concessions. In its latest U.S. Brand Ranking Study, Market Force Information, a leader in customer experience management, delves into what today's audiences expect from their cinema experience—and the all-too-common frustrations that make them hesitate to return. Moviegoers Crave Value and Affordability With insights from over 4,150 moviegoers, Market Force's 2024 study reveals that price remains a decisive factor in drawing people back to theatres. While 70% of respondents listed more affordable tickets as their top motivator, 60% highlighted concession prices, and 47.5% called for more discounts or coupons. This clear call for value underscores a significant opportunity for theatres to stand out through competitive pricing strategies and promotions. Top Brands That Captivate Audiences For brands that have excelled in customer loyalty, Emagine stands out with a leading
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News
- This south side Milwaukee cinema closed last year. It's to be redeveloped as a large banquet hall [Yahoo! Finance]Yahoo! Finance
- Movie Theater Stocks Rise After Record-Setting Thanksgiving Feast [Yahoo! Finance]Yahoo! Finance
- Cynthia Erivo wants fans to sing along to 'Wicked' at the movies [USA TODAY]USA TODAY
- Painting yourself green to see 'Wicked' in theaters? You may want to think twice. [USA TODAY]USA TODAY
- The Marcus Co. (NYSE: MCS) had its price target raised by analysts at Benchmark Co. from $22.00 to $25.00. They now have a "buy" rating on the stock.MarketBeat
MCS
Earnings
- 10/31/24 - Beat
MCS
Sec Filings
- 12/3/24 - Form SC
- 12/2/24 - Form 4
- 11/26/24 - Form 144
- MCS's page on the SEC website