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Stock impact report

From Blockbusters to Busts: What Drives Moviegoers Back to Theatres - And What Drives Them Away [Yahoo! Finance]

Marcus Corporation (The) (MCS) 
Last marcus corporation (the) earnings: 2/20 07:45 am Check Earnings Report
US:NYSE Investor Relations: investors.marcuscorp.com/node/5806
Company Research Source: Yahoo! Finance
But for many moviegoers, that magic is dampened by the cost of tickets, a stale foyer atmosphere, or lackluster concessions. In its latest U.S. Brand Ranking Study, Market Force Information, a leader in customer experience management, delves into what today's audiences expect from their cinema experience—and the all-too-common frustrations that make them hesitate to return. Moviegoers Crave Value and Affordability With insights from over 4,150 moviegoers, Market Force's 2024 study reveals that price remains a decisive factor in drawing people back to theatres. While 70% of respondents listed more affordable tickets as their top motivator, 60% highlighted concession prices, and 47.5% called for more discounts or coupons. This clear call for value underscores a significant opportunity for theatres to stand out through competitive pricing strategies and promotions. Top Brands That Captivate Audiences For brands that have excelled in customer loyalty, Emagine stands out with a leading Show less Read more
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