Why McDonald's killed this menu item [CNN]
McDonald's Corporation (MCD)
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Source: CNN
“If people really want salads from McDonald's we will gladly relaunch salads,” said Joe Erlinger, the president of McDonald's USA, in a June interview at the Wall Street Journal's annual Global Food Forum . “But what our experience has proven is that's not what the consumer's looking for from McDonald's,” he added. “They're looking for great french fries, they're looking for a $5 meal deal , they're looking for a hot fresh sandwich. And so, that's what we're going to continue to provide them.” Serving a healthy meal — or one fit for vegetarians, vegans or children — can help fast food chains avoid a so-called “veto vote,” which involves a group or family skipping a restaurant that doesn't have options for picky eaters or ones with dietary restrictions. For McDonald's, putting salads on the menu was likely a way to avoid the veto vote and stay atop recent healthy food trends McDonald's had been serving salads for decades prior to the pandemic. Salads made it possible for some to
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MCD
News
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- McDonald's swapping protein in 'highly anticipated' sandwich dropping next week [FOX Business Network]FOX Business Network
- McDonald's Corporation (MCD) is Attracting Investor Attention: Here is What You Should Know [Yahoo! Finance]Yahoo! Finance
- It's Official: McDonald's Highly Anticipated Chicken Big Mac® Drops at U.S. Restaurants this MonthPR Newswire
- McDonald's Co. (NYSE: MCD) had its price target raised by analysts at Citigroup Inc. from $301.00 to $317.00. They now have a "neutral" rating on the stock.MarketBeat
MCD
Earnings
- 7/29/24 - Miss
MCD
Sec Filings
- 10/1/24 - Form 3
- 10/1/24 - Form 4
- 10/1/24 - Form 4
- MCD's page on the SEC website