Why McDonald's killed this menu item [Yahoo! Finance]
McDonald's Corporation (MCD)
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Source: Yahoo! Finance
That's because the chain has concluded that when people go to McDonald's, they mostly want a burger and fries. “If people really want salads from McDonald's we will gladly relaunch salads,” said Joe Erlinger, the president of McDonald's USA, in a June interview at the Wall Street Journal's annual Global Food Forum . “But what our experience has proven is that's not what the consumer's looking for from McDonald's,” he added. “They're looking for great french fries, they're looking for a $5 meal deal , they're looking for a hot fresh sandwich. And so, that's what we're going to continue to provide them.” Serving a healthy meal — or one fit for vegetarians, vegans or children — can help fast food chains avoid a so-called “veto vote,” which involves a group or family skipping a restaurant that doesn't have options for picky eaters or ones with dietary restrictions. For McDonald's, putting salads on the menu was likely a way to avoid the veto vote and stay atop recent healthy food tr
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MCD
News
- Del Taco rolls out new value meals starting at $4.49 [Yahoo! Finance]Yahoo! Finance
- McDonald's swapping protein in 'highly anticipated' sandwich dropping next week [FOX Business Network]FOX Business Network
- McDonald's Corporation (MCD) is Attracting Investor Attention: Here is What You Should Know [Yahoo! Finance]Yahoo! Finance
- It's Official: McDonald's Highly Anticipated Chicken Big Mac® Drops at U.S. Restaurants this MonthPR Newswire
- McDonald's Co. (NYSE: MCD) had its price target raised by analysts at Citigroup Inc. from $301.00 to $317.00. They now have a "neutral" rating on the stock.MarketBeat
MCD
Earnings
- 7/29/24 - Miss
MCD
Sec Filings
- 10/1/24 - Form 3
- 10/1/24 - Form 4
- 10/1/24 - Form 4
- MCD's page on the SEC website