I tried Wendy's new Krabby Patty meal inspired by 'SpongeBob SquarePants.' Nostalgia isn't enough for brands to win over customers. [Business Insider]
McDonald's Corporation (MCD)
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Source: Business Insider
However, the meal wasn't as creative or memorable as other chains' pop-culture collaborations. Anyone who grew up watching "SpongeBob SquarePants" on Nickelodeon will remember desperately wanting to try the iconic Krabby Patty, a burger of mythic proportions with a secret formula more guarded than the nuclear code. And now, you can ... sort of. Wendy's teamed up with Paramount, which owns Nickelodeon, and "SpongeBob SquarePants" to celebrate the cartoon series' 25th anniversary with a limited-time-only meal collaboration, which launched on October 8. After the collaboration was announced, "SpongeBob" fans swiftly expressed their excitement online, thrilled at the opportunity to finally try the Krusty Krab's most famous menu item. However, after the meal rolled out at Wendy's locations nationwide, excitement quickly turned to disappointment, as some fans began calling the meal "a scam" and lamenting its components, lack of signature packaging, and price, which some thought was
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