This McDonald's Burger Is Being Taken Off The Menu—Here's Why [Yahoo! Finance]
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McDonald's Corporation (MCD)
Last mcdonald's corporation earnings: 4/30 06:58 am
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Source: Yahoo! Finance
Speaking at the WSJ Global Food Forum on Wednesday, McDonald's USA president Joe Berlinger revealed that the brand discontinued the McPlant after it majorly flopped in two American test markets. The McPlant was intended to be a collaboration between McDonald's and Beyond Meat, the plant-based meat alternative manufacturer that has also partnered with other casual dining chains including TGIFriday's and Carl's Jr. The McPlant patty consists of peas, rice, and potatoes, and is served on a sesame seed bun with standard burger toppings like tomato, lettuce, pickles, onions, and American cheese. Initially tested in November 2021, the McPlant saw some success within select markets in Texas, Iowa, California, and Louisiana, selling about 500 burgers per week. McDonald's then expanded the project to 600 locations across San Francisco and Dallas in February 2022, but then sales dropped to about 20 burgers per day (and as few as three to five a day in rural areas), according to analyst Pet
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News
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MCD
Earnings
- 4/30/24 - Miss
MCD
Sec Filings
- 6/21/24 - Form 4
- 6/21/24 - Form 144
- 6/11/24 - Form 11-K
- MCD's page on the SEC website