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Stock impact report

McDonald's, Taco Bell seen as leaders in value [Yahoo! Finance]

McDonald's Corporation (MCD) 
Last mcdonald's corporation earnings: 4/30 06:58 am Check Earnings Report
Company Research Source: Yahoo! Finance
McDonald's ( MCD ) is paving the way for more value competition in 2025 with its new McValue platform Bernstein analyst Danilo Gargiulo called its first national value offering since 2018 a "continuation" of the trend that investors saw in the second half of 2024. "Affordability [and] value matters," Gargiulo said. In the past year, McDonald's has been challenged by consumers saving money by eating at home, other fast food giants rolling out more value offerings, and fast-casual chains like Chipotle ( CMG ), Cava ( CAVA ), and Sweetgreen ( SG ) gaining market share. Franchise operators are fairly certain that the McValue platform will lure in customers, offsetting any hit to margins. "There may be a margin challenge where we are providing food at a great value, but if we can bring more people in, then it will take care of that. That's our goal," McDonald's franchise operator David Costa told Yahoo Finance over the phone. The McValue platform includes a $5 meal deal that lau Show less Read more
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