McDonalds is removing its AI drive-thru voice ordering system from over 100 restaurants after its mishaps went viral [Business Insider]
McDonald's Corporation (MCD)
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Source: Business Insider
Videos showing flaws with the technology at McDonald's drive-thrus went viral in 2023. The advent of generative AI was supposed to devastate jobs across industries, including restaurants. Turns out it's not quite there yet. McDonald's told franchise operators on Thursday that it is removing AI order-taking technology from over 100 drive-thrus, marking the end of a test period conducted with IBM. A McDonald's spokesperson confirmed the decision to Business Insider in a statement, saying customers were introduced to the technology in 2021 when McDonald's entered a global partnership with IBM. Under the partnership, IBM acquired McD Tech Labs, which McDonald's created after taking control of the AI speech company Apprente in 2019. The two companies developed and deployed the technology during the test period to "determine if an automated voice ordering solution could simplify operations for crew and create a faster, improved experience for our fans." McDonald's CEO Chris K
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MCD
Earnings
- 4/30/24 - Miss
MCD
Sec Filings
- 6/21/24 - Form 4
- 6/21/24 - Form 144
- 6/11/24 - Form 11-K
- MCD's page on the SEC website