McDonald's is giving its menu the biggest shakeup in years [CNN]
McDonald's Corporation (MCD)
Last mcdonald's corporation earnings: 4/30 06:58 am
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Source: CNN
On Friday, the fast-food chain unveiled the “McValue” menu, a new, budget-friendly category that will roll out at US restaurants on January 7, 2025. The popular $5 meal deal , unveiled earlier this year, will be the centerpiece. The menu will also feature a new “Buy One, Add One for $1” option that includes breakfast. McDonald's is trying to reignite growth after a dismal few quarters . The value perception of the chain has dimmed among its cash-conscious customers because the average price of its menu items has soared around 40% over the past five years, in line with rising costs, according to the company. “When it comes to value, we know there's no one-size-fits-all. We've worked closely with our franchisees to create a new platform that will let our customers define value on their own terms,” Joe Erlinger, president of McDonald's USA, said in a statement. The chain had been making some progress before an E. coli outbreak in October caused sales and traffic to nosedive. McDon
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- U.S. closes probe into E. coli outbreak linked to onions in McDonald's Quarter Pounders [Globe and Mail, The (Toronto, Canada)]Globe and Mail, The
MCD
Earnings
- 10/29/24 - Beat
MCD
Sec Filings
- 11/26/24 - Form 4
- 11/25/24 - Form 144
- 11/7/24 - Form 10-Q
- MCD's page on the SEC website