Crisis on the menu: How cut-price deals and fast food are reshaping France's sacred lunch ideals [Fortune]
McDonald's Corporation (MCD)
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Source: Fortune
It's an idea dating back to the 17th century at inns or other eateries, where people ate a fixed menu at a collective table. There are suggestions that the idea of the French lunchtime is changing though. In a recent poll , four out of ten people questioned across France said they no longer ate three meals a day, not due to a lack of time but because of financial constraints. Even though inflation undershot expectations for March, according to the consumer champion organization, 60 Millions de consommateurs (60 million consumers), French shoppers are feeling the pinch. French people aren't feeling economically confident , partly due to recent political uncertainty and partly because consumer prices are still inflated. Between December 2021 and the end of 2024, the cost of major supermarket brands increased by 14%, and white-label products rose by 20%. A key part of the puzzle is that wages haven't increased. Now, across France, some restaurants offer an anti-crise menu, a simi
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