McDonald’s Canada to test vegetable-based burger again at select locations until April 14 [Globe and Mail, The (Toronto, Canada)]
McDonald's Corporation (MCD)
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Source: Globe and Mail, The
McDonald's McVeggie burgers at a restaurant in Brampton, Ont., on March 12. Chris Young/The Canadian Press McDonald’s Canada is trying its hand at a vegetable-based burger – again. The fast-food chain announced Tuesday that it will test its new McVeggie at some restaurants in Langley, Richmond and Surrey, B.C., as well as Brampton and Windsor, Ont., and Dieppe, Moncton, Riverview and Sussex, N.S., until April 14. The sandwich, which will come in regular and spicy habanero varieties, has a breaded patty made of carrots, green beans, zucchini, peas, soybeans, broccoli and corn. It comes on a toasted sesame bun and is topped with shredded lettuce and sauce. The dish is the latest attempt by McDonald’s Canada at courting customers uninterested in or unable to consume popular staples like the Big Mac. Prior attempts to cater to vegetarians have not succeeded, leaving the sandwich portion of the company’s menu full of beef and poultry options but little for those who don’t eat meat.
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