McDonald's biggest menu shakeup in years rolls out Tuesday [CNN]
McDonald's Corporation (MCD)
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Source: CNN
The “ McValue” menu category is a new, budget-friendly attempt at luring back customers who have been put off by McDonald's higher prices. The popular $5 meal deal unveiled earlier this year is the main draw, and the McValue menu will also feature a new “Buy One, Add One for $1” option that includes breakfast. The new McValue menu will also include more app-exclusive offers, plus local food and drink deals organized by its franchisees. McDonald's is trying to reignite growth after several dismal quarters. The value perception of the chain has dimmed among its cash-conscious customers: The average price of items has soared about 40% since 2019. The company says this is in line with its rising costs. The chain announced the new menu in November, shortly after an E. coli outbreak that caused sales and traffic to nosedive. McDonald's said it would pump $100 million into marketing and aid for franchises most heavily affected by the health scare, which has since ended Ad Feedback
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MCD
News
- SHAREHOLDER ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of McDonald's Corporation - MCDPR Newswire
- Work at Fortune [Fortune]Fortune
- I compared the signature burgers at McDonald's and Burger King. The Whopper easily beat the Big Mac. [Business Insider]Business Insider
- McDonald's U.K. faces harassment lawsuit as over 700 teenage workers sue the fast food giant [Fortune]Fortune
- McDonald's, Taco Bell seen as leaders in value [Yahoo! Finance]Yahoo! Finance
MCD
Earnings
- 10/29/24 - Beat
MCD
Sec Filings
- 1/3/25 - Form 4
- 1/3/25 - Form 4
- 1/3/25 - Form 4
- MCD's page on the SEC website