Mattel was supposed to have a hit with its ‘Wicked' dolls ahead of the movie premiere. But it backfired [Fortune]
Mattel, Inc. (MAT)
Last mattel, inc. earnings: 2/13 04:05 pm
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Source: Fortune
premiere of the Broadway-musical-turned-movie that showed a website listed on the box directed to an adult entertainment site for users over the age of 18. The hit musical rendition of the prequel to the Wizard of Oz is set to open in theaters Nov. 22 , and retailers have taken advantage of its mass popularity. Similar to the months leading up to the Barbie movie, the branding and marketing push for the Wicked movie has been massive. Some of the biggest brand collaborations have been a huge line of products at Target , Forever 21, Crocs Gap , and Claire's, all appealing to a millennial demographic. But the fantastical story also appeals to the youngest of generations, to which Mattel decided to market through a line of fashion dolls of Wicked characters Glinda, Elphaba, Nessarose, Madame Morrible, Fiyero, and more. Mattel, though, realized something bad had happened with its packaging this weekend as the link listed on the back of the doll box directs to an adult website inste
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MAT
Earnings
- 10/23/24 - Beat
MAT
Sec Filings
- 11/14/24 - Form SC
- 10/30/24 - Form 10-Q
- 10/23/24 - Form 8-K
- MAT's page on the SEC website