Toys aren't just for kids. Mattel and other companies are embracing ‘kidults' [Los Angeles Times (CA)]
Mattel, Inc. (MAT)
Last mattel, inc. earnings: 2/13 04:05 pm
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Source: Los Angeles Times
Toy companies including Mattel and the Lego Group have taken note of these customers known in the industry as “kidults” and increasingly are making toys with them in mind. Mattel has tapped into cultural and entertainment draws such as “Harry Potter,” Pokémon and “Wicked,” creating new figurines based on their characters. Jeremy Hart played with Hot Wheels as a kid, but he eventually grew out of them, tucking the miniature cars away in a toolbox. Then nostalgia struck when he attended the Hot Wheels convention in California with his son three years ago. “I get these little glimmers and glimpses of memories and feelings when I look and see those Hot Wheels from my childhood,” Hart said. Today, the 48-year-old has fully embraced his inner child. He has spent hundreds of dollars on Hot Wheels and is always on the hunt for new ones that replicate vehicles he's owned or that were featured on TV shows he watched when he was younger, such as “The Fall Guy” and “The Dukes of Hazzar
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News
- Toys aren't just for kids. Mattel and other companies are embracing 'kidults' [Yahoo! Finance]Yahoo! Finance
- Mattel Films Developing Live-Action View-Master Feature Film with Escape ArtistsBusiness Wire
- Nex Playground Unveils New Holiday Game Lineup, Featuring Beloved Characters from DreamWorks Animation's Kung Fu Panda, Barbie, Teenage Mutant Ninja Turtles, Sesame Street, and more [Yahoo! Finance]Yahoo! Finance
- Hot Wheels Ignites New “Challenge Accepted” Platform Dedicated to Building Resilience and Fostering a Growth Mindset in ChildrenBusiness Wire
- Generative AI is coming for the Barbie collectors. [Verge, The]Verge, The
MAT
Earnings
- 7/23/24 - Beat
MAT
Sec Filings
- 10/2/24 - Form 4
- 9/13/24 - Form 8-K
- 8/6/24 - Form 4
- MAT's page on the SEC website