Mobile game startup Scopely buys 'Scrabble Go' co-creator [Reuters]
Mattel, Inc. (MAT)
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Source: Reuters
Mobile game startup Scopely buys 'Scrabble Go' co-creator (Reuters) - Mobile game maker Scopely said on Tuesday it acquired the co-creator of its popular word game “Scrabble Go”, in a bid to expand its games portfolio that includes titles like “Looney Tunes World of Mayhem” and “The Walking Dead: Road To Survival”. Financial terms of the acquisition of L.A.-based PierPlay were not disclosed by Scopely, which had also bought Walt Disney Co’s ( DIS.N ) FoxNext Games, the maker of “Marvel Strike Force”, in January. “Scrabble Go”, whose popularity rocketed in the launch month itself, is the mobile version of the iconic board game where two or more players join tiles or letters to form words and earn points. The game, which sprung out of a partnership with toymakers Mattel Inc ( MAT.O ) and Hasbro Inc ( HAS.O ), is currently seeing 2.5 million daily active users with an average play time of 100 minutes, Scopely said. Since its launch on March 5, “Scrabble Go” was downloaded over 10 m
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