LeBron James is plastic, it's fantastic: Mattel unveils Ken doll modeled after Lakers star [Los Angeles Times (CA)]
Mattel, Inc. (MAT)
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Source: Los Angeles Times
Barbie maker Mattel on Wednesday announced that the influential Lakers star would be the first professional male athlete to have a Ken doll modeled in his likeness. The newly introduced doll will be the first product in Mattel's new line of “Kenbassador” toys. Last year, the toy giant released a line of several Barbie dolls modeled after women sports stars including tennis legend Venus Williams. This new take on Ken, Barbie's longtime best friend, “celebrates LeBron as a role model, his icon status, lasting impact on culture, and dedication to setting a positive example for the next generation to reach their limitless potential,” said Krista Berger, Mattel's senior vice president of Barbie and global head of dolls. James' figure, one inch taller than the typical Ken doll, emulates the Lakers forward's fashion sense with a blue varsity jacket patched with his initials, “LJ,” and his signature 23 jersey number. The Kenbassador also sports a pair of Nike high-tops, patterned pants,
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- 11/7/25 - Form 424B2
- MAT's page on the SEC website