LeBron James becomes first professional male athlete to have likeness depicted in a Ken doll [Globe and Mail, The (Toronto, Canada)]
Mattel, Inc. (MAT)
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Source: Globe and Mail, The
Los Angeles Lakers forward LeBron James during a game against the Oklahoma City Thunder, in Oklahoma City, on April 6. Alonzo Adams/Reuters Log in or create a free account to listen to this article. Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll. Mattel Inc. unveiled the LeBron Ken doll on Wednesday to kick off the toy manufacturer’s “Kenbassador” series. Last year, nine female athlete Barbies, including tennis star Venus Williams, were introduced. “As a young kid, I was fortunate to have role models who not only inspired me but also showed me what’s possible through hard work and dedication,” James said. “Now, as an adult, I understand how vital it is for young people to have positive figures to look up to. That’s why partnering with Barbie to release the LeBron James Kenbassadors doll is such an honor. It’s an opportunity to recognize the powerful impact of role models who instill confidence, inspire drea
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