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0.00134661998384048 0.00161594398060873 0.00323188796121728 0.000807971990304367 0 -0.00377053595475358 -0.00269323996768116 -0.00565580393213038
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Inside The Inner Workings Of Hot Wheels And The Brand's Future [Forbes]

Mattel, Inc. (MAT) 
Last mattel, inc. earnings: 2/13 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.shareholder.com/mattel
Company Research Source: Forbes
As the company has evolved into the 21st century, it's expanding quicker than ever and capturing the minds of kids and adults alike. Beyond its tactile products, Hot Wheels is focusing on being a part of peoples lives in digital and physical spaces with a new movie on the way and real-world activities like the Hot Wheels city experience. To understand how the brand sees itself and its future, I spoke with Roberto Stanichi, Executive Vice President, Hot Wheels & Global Head of Vehicles and Building Sets at Mattel. Roberto Stanichi, Executive Vice President, Hot Wheels & Global Head of Vehicles and Building Sets ... [+] at Mattel. Mattel / Brett Ziegler Trinity Francis: Can you give us an overview of how important licensing agreements are for Hot Wheels? Roberto Stanichi: Licensing agreements are absolutely key, they are almost like the oxygen for Hot Wheels. If you think about what Hot Wheels is really about, reflecting car culture and being part of car culture, having partne Show less Read more
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