He's just Ken: LeBron James becomes first pro male athlete Barbie doll as Mattel bets on adult customers [Fortune]
Mattel, Inc. (MAT)
Last mattel, inc. earnings: 2/13 04:05 pm
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Source: Fortune
blockbuster Barbie movie two summers ago, leaning into the growing share of revenue at toy companies Mattel and Hasbro coming from customers aged 13 and older. Ever since the blockbuster Barbie movie premiered two summers ago, there's been resurgence of interest in and profound nostalgia for the brand. The movie's underlying message was that anyone is a Barbie—or a Ken. And LeBron James solidified that sentiment this week. Mattel, the maker of Barbie, announced Wednesday it was debuting a doll in the likeness of basketball legend LeBron James. He's the first male professional athlete to have a Barbie doll modeled after him, and James' mini-me wears his iconic letterman jacket, plaid pants, high-top sneakers, and flat-brim hat. “As a young ki
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News
- Mattel Announces First Quarter 2025 Financial Results and Conference Call DateBusiness Wire
- We turned ourselves into action figures using AI. Here's how it went. [USA TODAY]USA TODAY
- Mattel, Inc. (NASDAQ: MAT) was upgraded by analysts at DA Davidson to a "strong-buy" rating.MarketBeat
- The Shape of Play, a study by Mattel, Highlights Importance of Play Globally in Combating Stress and Restoring Happiness [Yahoo! Finance]Yahoo! Finance
- The Shape of Play, a study by Mattel, Highlights Importance of Play Globally in Combating Stress and Restoring HappinessBusiness Wire
MAT
Earnings
- 2/4/25 - Beat
MAT
Sec Filings
- 4/3/25 - Form ARS
- 4/3/25 - Form DEFA14A
- 4/3/25 - Form DEF
- MAT's page on the SEC website