Día de Muertos Barbie: Respectful Tribute, or ‘Obviously Cultural Appropriation’? [The New York Times]
Mattel, Inc. (MAT)
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Source: The New York Times
Día de Muertos Barbie: Respectful Tribute, or ‘Obviously Cultural Appropriation’? - The New York Times In Mexican culture, the Día de Muertos — or Day of the Dead — is when the gateway between the living and the dead is said to open, a holiday during which the living honor and pay respects to d ones who have died. A new Día de Muertos Barbie, set to be released on Thursday, was intended less as a portal into the realm of the dead and more as a gateway into Mexican culture. At least that is what Mattel is hoping for. “We often look at different ways to continue to engage girls and families to gain knowledge and celebrate other cultures and other parts of the ,” Michelle Chidoni, a spokeswoman for the company, said. “Our hope is for this Día de Muertos Barbie to honor the holiday for the millions that celebrate and to introduce people not familiar with the tradition to the rich meaning.” The doll, which will retail at $75, has a black mermaid- dress decorated with monarch butterflies, m
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