Mattel Creating Celebrity Friends For Ken, Starting With LeBron James [Forbes]
Mattel, Inc. (MAT)
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Source: Forbes
Now he has been chosen for a new, first-of-a-kind, honor - Kenbassador. Mattel is announcing today that James is the first celebrity doll to be released in a new series of collectibles intended to celebrate the 65th birthday of the Ken doll. The toy manufacturer is planning to produce a number of Kenbassadors - likenesses of male celebrities who, as Mattel describes it “are inspiring and contributing to a better world for all.” Kenbassadors for Ken's Birthday The Ken doll first was released in 1961, making Ken two years younger than his on-and-off-and-on girlfriend Barbie. While Mattel has always made a big deal out of Barbie's birthdays, Ken's didn't get as much attention. But the greatly boosted Ken's popularity, his fashion credentials, and his status as a collectible. “As we gear up for a year of Ken's 65th there will be a lot of different ways to celebrate Ken and the Barbie brand as a whole,” Krista Berger, senior vice president of Barbie and Global Head of Dolls at Ma
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MAT
Earnings
- 10/21/25 - Miss
MAT
Sec Filings
- 11/17/25 - Form 8-K
- 11/14/25 - Form SCHEDULE
- 11/7/25 - Form 424B2
- MAT's page on the SEC website