Barbie Debuts LeBron James Doll, Marking the Brand’s First Kenbassador
Mattel, Inc. (MAT)
Last mattel, inc. earnings: 2/13 04:05 pm
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Source: Business Wire
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced today that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and philanthropist LeBron James. Barbie is teaming up with the LeBron James Family Foundation to release the first Ken® doll of a professional athlete, LeBron James, to recognize his positive impact on culture, style, and community.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250409552793/en/Barbie Debuts LeBron James Doll, Marking the Brand’s First KenbassadorBarbie the Movie spurred a global cultural phenomenon for the Barbie brand, recontextualizing the Barbie universe, including Ken. Today, adults are the fastest-growing consumer segment of the toy industry. Barbie has long been catering to adult collectors, and now the brand is bringing Ken to fans in an unexpected way. In advance of the iconic character’s 65th anniversary in 2026, the brand is e
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MAT
Earnings
- 10/21/25 - Miss
MAT
Sec Filings
- 11/17/25 - Form 8-K
- 11/14/25 - Form SCHEDULE
- 11/7/25 - Form 424B2
- MAT's page on the SEC website