Barbie announces LeBron James becomes first athlete with Ken doll [CBS News]
Mattel, Inc. (MAT)
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Source: CBS News
Mattel, the parent company that owns Barbie, released photos of its new doll in the likeness of NBA legend, activist, author and philanthropist LeBron James. Barbie said it is collaborating with the LeBron James Family Foundation to release the first Ken doll of a professional athlete, Mattel said in a statement. Mattel said next year, Ken's character will celebrate its 65th anniversary and with James' first Ken doll, they are excited to expand the Kenbassadors. "Ken is Barbie's longtime best friend and supporter," said Krista Berger, senior vice president of Barbie and Global Head of Dolls, Mattel. "We are excited to bring fans a new presentation of Ken that celebrates LeBron as a role model, his icon status, lasting impact on culture, and dedication to setting a positive example for the next generation to reach their limitless potential." James said that as a child, he was fortunate to have role models who inspired him and showed him that hard work and dedication were impor
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MAT
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- 11/17/25 - Form 8-K
- 11/14/25 - Form SCHEDULE
- 11/7/25 - Form 424B2
- MAT's page on the SEC website