Adults are buying more and more kids' toys for themselves in a quest for nostalgia and escape [Business Insider]
Mattel, Inc. (MAT)
Last mattel, inc. earnings: 2/13 04:05 pm
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Source: Business Insider
Many grown-up consumers are driven by nostalgia, and manufacturers are trying to capitalize on it. Research shows that while overall toy sales are in decline in the US, sales driven by nostalgic adults are on the rise. Frédérique Tutt, global toys industry analyst at the research group Circana, told Business Insider that although adults have always bought toys and games , their share of the global market has grown significantly in recent years. Citing Circana data shared with BI, Tutt said that in the US, adults accounted for 17.3% of total toy sales in 2023, equivalent to about $6.7 billion. This represented a growth of 8% over the previous year, according to the data. Tutt added that in Europe it's a similar picture — those over 18 accounted for about 16% of sales of toys and games last year, totaling 2.6 billion euros, or about $2.76 billion, in sales. She described the rise of the "kidult" market as a "global phenomenon," which she said is particularly strong in Asia,
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MAT
Earnings
- 10/23/24 - Beat
MAT
Sec Filings
- 10/30/24 - Form 10-Q
- 10/23/24 - Form 8-K
- 10/2/24 - Form 4
- MAT's page on the SEC website