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Stock impact report

Mattel accidentally linked a porn site on Wicked doll packaging [Verge, The]

Mattel, Inc. (MAT) 
Last mattel, inc. earnings: 2/13 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.shareholder.com/mattel
Company Research Source: Verge, The
Barbie producer Mattel has issued an apology after customers spotted its Wicked edition dolls listed an adult website on the packaging. The toy merchandise mistakenly directed customers to the homepage of the Wicked Pictures pornographic movie studio, instead of the correct WickedMovie.com URL. “We deeply regret this unfortunate error and are taking immediate action to remedy this,” Mattel said in a statement to The Hollywood Reporter . “Parents are advised that the misprinted, incorrect website is not appropriate for children.” Mattel said that the dolls, which have been released to coincide with Universal's film adaptation of the Tony Award-winning musical, are “primarily sold in the US” and that the error was a “misprint.” It's unclear how many of the mislabeled toys, which are advertised for children aged four and up, have already been distributed to stores. According to The Hollywood Reporter , impacted products from the toy line are currently being pulled from shelves at va Show less Read more
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