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Stock impact report

5 Ways To Win ‘Toy' Money From Adults, From Target, Amazon And Build-A-Bear [Forbes]

Mattel, Inc. (MAT) 
Last mattel, inc. earnings: 2/13 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.shareholder.com/mattel
Company Research Source: Forbes
Adults are spending more “toy” money on themselves than on their kids this year. If Walmart, Target and Amazon want in on this game, they should know a few rules. First, they should know the rule of good timing. From the post-holiday months of January to April, more toys were purchased for consumers over the age of 18 than for any other age group, including preschoolers, according to a report by . Those toy sales added up to more than $1.5 billion —and that isn't Monopoly money. Toy sellers can use that real money. In 2023, overall toy sales dropped by 8% from 2022, The reports. The organization predicts category sales to decline in 2024, as well. Adults, therefore, represent a spark of opportunity. Retailers can ignite that spark by positioning and promoting areas of their toy departments to capture adult interest. They're almost halfway there already. In the past year, 43% of U.S. adults purchased a toy for themselves, Circana's research shows. PROMOTED Why Adults Are Buy Show less Read more
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