5 Ways To Win ‘Toy' Money From Adults, From Target, Amazon And Build-A-Bear [Forbes]
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Mattel, Inc. (MAT)
Last mattel, inc. earnings: 2/13 04:05 pm
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Source: Forbes
Adults are spending more “toy” money on themselves than on their kids this year. If Walmart, Target and Amazon want in on this game, they should know a few rules. First, they should know the rule of good timing. From the post-holiday months of January to April, more toys were purchased for consumers over the age of 18 than for any other age group, including preschoolers, according to a report by . Those toy sales added up to more than $1.5 billion —and that isn't Monopoly money. Toy sellers can use that real money. In 2023, overall toy sales dropped by 8% from 2022, The reports. The organization predicts category sales to decline in 2024, as well. Adults, therefore, represent a spark of opportunity. Retailers can ignite that spark by positioning and promoting areas of their toy departments to capture adult interest. They're almost halfway there already. In the past year, 43% of U.S. adults purchased a toy for themselves, Circana's research shows. PROMOTED Why Adults Are Buy
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News
- Mattel Announces 80% of Global Games Portfolio Will be Colorblind Accessible by End of 2024 to Support Diverse, Equitable, and Inclusive Communities [Yahoo! Finance]Yahoo! Finance
- Mattel Announces 80% of Global Games Portfolio Will be Colorblind Accessible by End of 2024 to Support Diverse, Equitable, and Inclusive CommunitiesBusiness Wire
- The 11 best things to stream this weekend, from a new 'Orphan Black' spinoff to a doc about a real 'Gone Girl' case [Business Insider]Business Insider
- New documentaries on Black Barbie, the WNBA and other female trailblazers to stream this weekend [Los Angeles Times (CA)]Los Angeles Times
- A new documentary explores why the first ‘Black Barbie' was much more than just a doll [CNN]CNN
MAT
Earnings
- 4/23/24 - Beat
MAT
Sec Filings
- 6/26/24 - Form 11-K
- 6/10/24 - Form SC
- 6/4/24 - Form 4
- MAT's page on the SEC website