Functional fungi: Getting to the root of mushroom drinks [Yahoo! Finance]
MARKS & SPENCER GRP S/ADR (MAKSY)
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Source: Yahoo! Finance
From sourcing and extracting, to producing a nice-tasting product, to learning how to market them amid a dearth of scientific research – much stands in the way of this nascent category. Saying that, mushroom drinks are slowly catching the attention of larger players. In January, UK national retailer Marks and Spencer (M&S) launched a five-strong line of RTDs called YAY! Mushrooms, and prominent CBD brands either side of the Atlantic are also investing. “There's a big space [for mushrooms beyond traditional medicinal uses],” says Monique Simmonds, director of the commercial-innovation unit and deputy director of science partnerships at the Royal Botanic Gardens in Kew, London. “If I was starting my career again, and I can see it's going to happen with the younger mycologists that work in Kew, they will be looking at a whole range of uses of fungi, from plastic-eating fungi, to what are the next round of drinks?” Growing mushrooms Asked their advice for mushroom-product devel
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