Wyndham Launches U.S. Debit Card to Target Gen Z [Yahoo! Finance]
Mastercard Incorporated (MA)
Last mastercard incorporated earnings: 4/29 08:00 am
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Source: Yahoo! Finance
This initiative, which Wyndham says is a first for the U.S. hotel industry, aims to capture the growing preference for debit cards and digital wallets among Gen Z and Millennials. “We believe that there's a great opportunity in the younger demographic, Gen Y, Gen Z, to really target this customer who is more credit averse and more interested in using cash,” Charmaine Taylor , SVP of Strategic and Financial Partnerships at Wyndham, told Skift. The new Mastercard-backed debit card, developed in collaboration with Galileo Financial Technologies (SoFi's technology platform), allows users to earn Wyndham Rewards points on everyday spending to accrue loyalty outside of traditional hotel stays. “We are encouraging the usage of our debit versus any other p
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