What Taylor Swift's The Eras Tour says about ‘passion tourism' [CNBC]
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Source: CNBC
Rao, her husband and two kids, who live in Bethesda, Maryland, headed overseas this past weekend: They have tickets to the pop star's concert in Amsterdam on Thursday. The family built a weeklong itinerary around The Eras Tour event, spending a few days in London before making their way to the Netherlands for the show. They would have likely visited the two cities at some point in the future, but the Swift concert accelerated their timeline, said Rao, 43, who also saw a performance in Cincinnati last year with her daughter. “My view on it was, we should do this — London and Amsterdam — because she'll be there,” Rao said. “If I can get tickets, that'll just make the whole vacation amazing,” she said of her thought process. Why Taylor Swift is unique to ‘passion tourism' It's not just the Rao family. Americans are flocking overseas to see Taylor Swift, perhaps the most prominent recent example of so-called “passion tourism,” according to travel experts. Passion tourism revo
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