What is ‘surveillance' pricing, and is it forcing some consumers to pay more? FTC investigates [Los Angeles Times (CA)]
Mastercard Incorporated (MA)
Last mastercard incorporated earnings: 4/29 08:00 am
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Source: Los Angeles Times
That's part of the high cost of living in this state. What's less well known, though, is that consumers may be paying higher prices than their neighbors pay. Tech firms and consultants have been offering companies the ability to set “personalized” prices online based on a customer's ability or willingness to pay, using algorithms and artificial intelligence to sift through mountains of data to help maximize sales and profits. Advocates say the technology simply takes the principle of efficient pricing to its logical extreme; critics say it's unfair, discriminatory and a perversion of free-market capitalism. On Tuesday, the Federal Trade Commission launched an investigation that aims to determine how widespread this kind of “surveillance pricing” has become and what its effects have been. The five commissioners voted unanimously to order eight financial, tech and consulting companies to reveal what pricing services they offer, what data they collect to power these services, who i
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MA
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- 8/1/24 - Beat
MA
Sec Filings
- 9/5/24 - Form 8-K
- 9/4/24 - Form 424B2
- 9/3/24 - Form FWP
- MA's page on the SEC website