Mastercard's adoption of palm payments shows biometrics are going mainstream [Yahoo! Finance]
Mastercard Incorporated (MA)
Last mastercard incorporated earnings: 4/29 08:00 am
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Source: Yahoo! Finance
Findings from GlobalData's 2023 Financial Services Consumer Survey show that over half of consumers in South and Central America (SCA) value simplicity and speed above all else in the in-store checkout process. The use of biometrics to validate payments is by no means a new concept. Fintechs have promoted their viability for many years, but it seems the market was insufficiently ready for the evolution, instead encouraging consumers onto mobile payments from card-based solutions. Smartphone manufacturers' integration of biometrics into phone security measures has driven awareness of biometrics in consumers' eyes. Now, with consumer acceptance of biometrics' reliability and security, the payments market is ready to integrate the solution into its systems. If the palm scanner can prove to be a seamless and straightforward validation method, then it is likely to take off in SCA due to consumers' strong demand for simplicity and speed. If successful, more opportunities could await the
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MA
Earnings
- 5/1/24 - Beat
MA
Sec Filings
- 6/28/24 - Form 8-K/A
- 6/27/24 - Form 4
- 6/26/24 - Form 4
- MA's page on the SEC website