How Mastercard's gen AI 'agents' onboard customers [Yahoo! Finance]
Mastercard Incorporated (MA)
Last mastercard incorporated earnings: 4/29 08:00 am
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Source: Yahoo! Finance
The payment company this week added a gen AI-powered digital assistant to its customer service mix, following earlier gen AI-related moves that focused on security. Mastercard is using Databricks' data intelligence platform to train the gen AI engine that supports the card brand's onboarding assistant. This is designed to automate routine tasks and generate responses to customers with less human supervision. A new nugget for Mastercard's digital assistant is retrieval augmented generation technology — an advanced AI tool that uses information tailored to a specific task from a dedicated organization. RAG uses Mastercard's existing onboarding documentation to locate the accurate information needed to respond to user prompts. This is designed to improve the performance of "older" gen AI that uses less granular data. "There are a number of steps when a new product is being onboarded," said Greg Ulrich, chief AI and data officer at Mastercard. "This tech can get answers to consumer q
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News
- Mastercard Incorporated (NYSE: MA) had its price target raised by analysts at TD Cowen from $533.00 to $567.00. They now have a "buy" rating on the stock.MarketBeat
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- Mastercard Incorporated (NYSE: MA) had its "overweight" rating re-affirmed by analysts at Piper Sandler. They now have a $575.00 price target on the stock, up previously from $565.00.MarketBeat
MA
Earnings
- 11/1/24 - Beat
MA
Sec Filings
- 11/13/24 - Form 8-K
- 11/12/24 - Form 144
- 11/4/24 - Form 4
- MA's page on the SEC website