Elite Rewards Stanley Cup "GWP" Gift with Purchase Boosts Sales for Gardner White and Steinhafels over Labor Day Weekend [Yahoo! Finance]
Mastercard Incorporated (MA)
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Source: Yahoo! Finance
AUBURN HILLS, Mich. Sept. 19, 2024 /PRNewswire/ -- Elite Rewards Stanley Cup "GWP" Gift with Purchase and Mastercard rewards incentive program was successfully implemented by two Midwest retailers, Gardner White ( Auburn Hills, MI ), and Steinhafels ( Waukesha, WI ) increasing sales up to 5% for participating stores this Labor Day weekend. "The Stanley Cup has been hugely successful with our clients over the last year", said Tom Coffeen , Senior VP of Sales. "Stanley has been one of the most successful Gift With Purchase (GWP) items we've seen over the years, with our data showing an average of 5% uptick in sales". Combining the Stanley Cup "GWP" with a cash reward Mastercard, Elite and the retailers implemented a program providing their consumers a desired gift and their favorite reward cash as opposed to a store discount (See video: click here "It's clear that our customers prefer receiving a Mastercard Reward Card over a discount," said the VP of Bedding at Gardner White. "T
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