Mastercard Acquires SessionM to Broaden its Merchant Loyalty & Marketing Services
Mastercard Incorporated (MA)
Last mastercard incorporated earnings: 4/29 08:00 am
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investor.mastercard.com/investor-relations/default.aspx
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Source: Business Wire
PURCHASE, N.Y.--(BUSINESS WIRE)--Mastercard (NYSE: MA) today announced it has entered into an agreement to acquire SessionM, a U.S.-based technology company. SessionM’s customer engagement and loyalty platform empowers the world’s most innovative brands—including retailers, airlines, restaurants and CPG companies—to forge stronger and more profitable consumer relationships.The addition of SessionM will enhance Mastercard’s ability to help brands around the world deliver personalized, real-time offers and comprehensive campaign measurement based on robust, data-driven insights. Mastercard is constantly innovating and investing to bring fresh value to brands globally—helping them build and enhance their customer relationships and, ultimately, grow their business.“Consumers' expectations about their experiences with brands are changing,” said Francis Hondal, president, loyalty and engagement at Mastercard. “We believe that the future of loyalty needs to be re-imagined to enable seaml
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