Toys 'R' Us Kids Meet AI in a Video Using Sora From OpenAI [CNET News]
Macy's Inc (M)
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Source: CNET News
Toys "R" Us released a video made with a new artificial intelligence tool at the Cannes Film Festival on Monday, but not everyone wants to be a Toys "R" Us-AI kid. The toy retailer said in a statement that this was the first brand video created using Sora, which is a text-to-video tool from ChatGPT creator OpenAI. Sora isn't yet available publicly, but the company was given special early access. The 1-minute AI-generated video shows a young boy representing Charles Lazarus, the late founder of Toys "R" Us. He falls asleep and wakes in a dream world filled with toys of all types, including an animated version of store mascot Geoffrey the Giraffe. A wistful version of the store's I Wanna Be a Toys 'R' Us Kid jingle plays, and a photograph of the real Lazarus posing with a costume version of Geoffrey is shown. A teaser was released on YouTube, but you need to go to the Toys "R" Us Studios site to watch the full video. Toys "R" Us closed its last US stores in 2021 but later opened
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