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0 0 0 0 0.00120605329664668 -6.06056932986872E-06 0.0115090211574476 -0.00990297028502853
Stock impact report

Online holiday spending rises nearly 9%, as deep discounts and AI-powered chatbots fuel purchases, Adobe data says [CNBC]

Macy's Inc (M) 
Last macy's inc earnings: 2/25 06:55 am Check Earnings Report
US:NYSE Investor Relations: macysinc.com/ir
Company Research Source: CNBC
Shoppers have embraced “event-ized buying,” as they hold out for key periods when they know that items they want will be on sale, said Vivek Pandya, lead analyst for Adobe Digital Insights. The biggest year-over-year spending growth came from groceries, which jumped nearly 13% to $21.5 billion, and cosmetics, which shot up by 12.2% to $7.7 billion, the data said. Online spending rose 8.7% during the holiday season from last year, according to data from Adobe Analytics, as deals and the use of AI-powered chatbots helped inspire purchases. Sales on retailers' websites and apps totaled $241.4 billion from Nov. 1 to Dec. 31, according to Adobe. The company's analysis includes more than 1 trillion visits to U.S. retail sites, 100 million unique items and 18 different product categories. More demand, not higher prices, drove higher online spending, according to Adobe. Adobe's Digital Price Index found e-commerce prices have fallen every month for 27 months. The company's figures ar Show less Read more
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