Later Acquires Mavely for $250 Million, Unlocking New Opportunities for Marketers and Creators to Maximize their Return on Social [Yahoo! Finance]
Macy's Inc (M)
Last macy's inc earnings: 2/25 06:55 am
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Source: Yahoo! Finance
software and services, today announced its acquisition of Mavely , the leading Everyday Influencer Platform.® This acquisition accelerates Later's ability to deliver full-funnel impact and measurable ROI for marketers while enabling creators to maximize their earnings through social commerce. The deal, valued at $250 million , was funded with a strategic investment from global growth equity investor, Summit Partners. Later's acquisition of Mavely from Rhyz Inc, a subsidiary of Nu Skin Enterprises (NYSE:NUS), extends its capabilities deeper into the purchase funnel, enabling end-to-end creator-driven marketing from awareness to conversion. Later's AI predictive analytics will now leverage first-party performance data from Mavely's network of more than 120,000 creators who have driven over $1 billion in gross merchandising volume (GMV) across over 1,400 major brands including Nike, Anthropologie, Lululemon, Macy's, Old Navy and Adidas. "Bringing Mavely under the Later umbrella is a
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News
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- Macy's, Inc. to Participate in the 2025 ICR Conference [Yahoo! Finance]Yahoo! Finance
- Macy’s, Inc. to Participate in the 2025 ICR ConferenceBusiness Wire
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