NASCAR Teams Up With Ticketmaster – What Could Possibly Go Wrong [Forbes]
Live Nation Entertainment, Inc. (LYV)
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Source: Forbes
Icon Sportswire via Getty Images Good news, NASCAR fans. Starting in 2025, you'll be able to buy tickets for races at any track owned by NASCAR or Speedway Motorsports using a single, unified platform. Now, the not-so-good news? That platform will be Ticketmaster. Thursday's announcement , delivered with the expected optimism, revealed that "NASCAR has named Ticketmaster its official ticketing partner in a move that complements Ticketmaster's longtime partnership with Speedway Motorsports and further unifies ticketing for fans of the sport." Essentially, NASCAR and Speedway Motorsports have decided to simplify the ticket-buying process by entrusting it to Ticketmaster, starting with the 2025 season. Kari Gritton, NASCAR's senior vice president of consumer strategy, was full of praise for Ticketmaster, stating, "We partnered with Ticketmaster as our new ticketing solution based on their advanced capabilities, deep industry insights, and proven best ticketing practices in sport
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