The Latino social media dance enthusiasts inspiring bailes for a new generation [Los Angeles Times (CA)]
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Source: Los Angeles Times
It's all part of the 31-year-old's ritual before he heads to the weekend bailes, or Mexican dance gatherings, where it's his job to bring dancers to the floor with dizzying norteño moves in a whirl of cheek-to-cheek embraces with random partygoers. The Sylmar-based TikTok influencer is part of a growing spectacle in the culture of bailes, attracting new and young crowds with his gliding footwork. “We are there to lift the atmosphere,” Ramirez said. At venues across the country, women line up to dance with Ramirez, whose hypnotic partner-twirling to Norteño-sax music has garnered the former construction worker more than half a million TikTok followers, mainly eager young dancers looking to acquire new moves. As dance clubs and studios hope to lure some of their massive social media followers to their venues, these baile influencers are getting the same star treatment as the norteño or banda act of the night, oftentimes appearing alongside performers on the promotional fliers.
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