Sermo and LiveWorld Survey: KOLs & DOLs Genuinely Influence HCPs on Social Channels [Yahoo! Finance]
LIVEWORLD INC (LVWD)
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Source: Yahoo! Finance
CAMPBELL, Calif. & NEW YORK, September 26, 2024 BUSINESS WIRE )--LiveWorld, Inc. (OTC Markets: LVWD), a leading social-first digital agency in partnership with Sermo, a fast, frictionless physician social platform and leader in healthcare insights , announces key findings from a recent survey has validated that Key Opinion Leaders (KOLs) and Digital Opinion Leaders (DOLs) significantly influence the prescribing behavior of Healthcare Providers (HCPs). The survey, which included 317 US physicians across ten therapeutic categories, provides concrete data supporting the impact of influencers in the healthcare industry. Key Study Findings: - 60% of HCPs report changing perceptions of medications based on influencer social media content. - 50% of HCPs have changed prescriptions based on influencer social media content. - 69% of HCPs engage with influencer content on social media daily. Survey Highlights: Influencer Engagement: 69% of HCPs engage with influencer content on soci
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