Sermo and LiveWorld Survey: KOLs & DOLs Genuinely Influence HCPs on Social Channels
LIVEWORLD INC (LVWD)
NASDAQ:AMEX Investor Relations:
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Source: Business Wire
Pharma Brands Impact HCP Prescribing Behavior With Influencer Programs CAMPBELL, Calif. & NEW YORK--(BUSINESS WIRE)--LiveWorld, Inc. (OTC Markets: LVWD), a leading social-first digital agency in partnership with Sermo, a fast, frictionless physician social platform and leader in healthcare insights, announces key findings from a recent survey has validated that Key Opinion Leaders (KOLs) and Digital Opinion Leaders (DOLs) significantly influence the prescribing behavior of Healthcare Providers (HCPs). The survey, which included 317 US physicians across ten therapeutic categories, provides concrete data supporting the impact of influencers in the healthcare industry.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240926642414/en/Key Study Findings:- 60% of HCPs report changing perceptions of medications based on influencer social media content.- 50% of HCPs have changed prescriptions based on influencer social media conten
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