Vietnam’s Booming Whisky Market: The $440 Million Frontier Defying Global Trends [Forbes]
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Source: Forbes
Vietnam's booming whisky market offers significant growth opportunities for luxury brands who understand its unique cultural nuances around gifting and collecting. getty The Vietnam whisky market is estimated to be worth around $440 million by 2025, with ?, making it one of the most important emerging markets for whisky in the already significant Asia-Pacific region. Currently scotch whisky already accounts for around 85% of the market, with an emphasis on premium expressions but the market is very different to western and other Asian markets. I spoke to Dang Tau, whisky collector and founder of DangTau Whisky Library in Hanoi, Vietnam to find out more about the opportunities available in Vietnam. The Shifting Landscape of Global Whisky Markets According to the Scotch Whisky Association the Asia Pacific region represents around 29% of all scotch whisky exports, and is the largest market for scotch exports by value in 2024. This is despite an overall drop in value for the regi
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