Race to zero: How tech is shaping non-alcoholic wine [Yahoo! Finance]
LVMH-MOET H/L/V UNSP/ADR (LVMUY)
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Source: Yahoo! Finance
The production of alcohol-free wine is plagued by difficulties – unlike beer, it needs to be reduced by up to 14% of its total volume, which results in hefty losses in flavour and body – and the costly loss of liquid volume. “People are disappointed most of the time,” says Lorris Cazals, sales director at French winery Pierre Chavin. “There is a quality gap we need to close together [as producers].” According to Cazals, this is very possible. He estimates within five years there could be non-alcoholic wines that compete in blind tastings alongside wine. “We won't compete with the complexity of Burgundy, obviously,” he says. “But we think within the next five years we will be able to provide a very good, alcohol-free wine which will taste [like] entry-level Pinot Noir with alcohol.” There is a lot of corporate interest in the category. Later this year, Chilean wine giant Concha y Toro is launching a zero-alcohol wine range under Casillero Del Diablo, it tells Just Drinks . An
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