Luxury Redefined: Embracing The Unknown In The Digital Age [Forbes]
LVMH-MOET H/L/V UNSP/ADR (LVMUY)
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Source: Forbes
Facing the unknown has always inspired a certain chill, that dizzying feeling that comes with disruptive change. In a sector like luxury, defined by tradition, exclusivity, and craftsmanship, the emergence of new technologies generates both admiration and concern. But that fear becomes the catalyst for an evolution that enhances the human and redefines the customer experience. AI and Hyper-Personalization In-depth customer insight has always been a cornerstone of luxury, but artificial intelligence (AI) has taken this concept to unimaginable new heights. Even at the most traditional retailers, technology plays a crucial role in enabling more accurate understanding of customers and delivering hyper-personalized experiences. Gerard Duran, Head of Marketing at Harrods, explains how technology has transformed its marketing strategy: “AI does not replace the human touch. It enhances it, allowing our advisors to anticipate and personalize every interaction.” The Harrods Rewards pro
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