Frère's fashion brand is upgrading the ‘tech bro' look [TechCrunch]
LVMH-MOET H/L/V UNSP/ADR (LVMUY)
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Source: TechCrunch
That would be their interest in Frère , a bespoke ready-to-wear clothing brand that has attracted names all over the tech world. The brand, which only launched in March, is opening its first store in New York's SoHo. Frère is known for its suits but also sells items like $3,490 wool knit tracksuits and cashmere overcoats for $5,990. It's luxury. Quiet luxury , as the kids might call it on TikTok. It's that subtle tech look that sees CEOs wearing neutrals that cost around $1,000. “Frère blends classic tailoring with contemporary elements, allowing teachers in the world of tech and beyond to stand out subtly in environments where understated style often speaks the loudest,” Davidson Petit-Frère, co-founder and creative director of the brand, told TechCrunch. The brand was founded by Petit-Frère and François Kress, the latter of whom serves as CEO. Kress served as president of Fendi in North and South America before becoming CEO and managing director of Bulgari for North and South A
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