There's still some time left for open seating at Southwest Airlines [USA TODAY]
Southwest Airlines Company (LUV)
Last southwest airlines company earnings: 4/28 06:00 am
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Source: USA TODAY
The change will take effect in early 2026, with tickets for flights with assigned seating going on sale in the second half of 2025. Passengers will have the option to pay for a seat assignment or have one assigned to them for free the day before their flight. Southwest Airlines is ending its longstanding practice of open seating that began with the airline's founding in 1967 and switching to assigned seating. Southwest announced the changes as part of a three-year transformation plan called "Southwest. Even Better." that was unveiled in September. In a speech at the Goldman Sachs Industrials and Materials Conference, Southwest CEO Bob Jordan said the changes, including assigned and premium seating, would be "transformational." "It's not going to change who we are or the values that we stand for, but it changes the product that we can offer our customers" to give them the experiences they prefer, Jordan said. Here's the latest on Southwest's new seating policy and when assig
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