The real reason Southwest is charging for bags now [Yahoo! Finance Canada]
Southwest Airlines Company (LUV)
Last southwest airlines company earnings: 4/28 06:00 am
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Source: Yahoo! Finance Canada
Experts say Southwest could draw more loyalty revenue but also lose some customers to competitors. Airlines cash in billions of dollars through their lucrative credit card partnerships. Southwest Airlines did a complete 180 when it announced the end of its popular "two bags fly free" policy this month — officially undoing much of what made it unique among airlines. Bags will now cost extra on most tickets, but two key groups will keep the perk: those with high status and people who hold the airline's Rapid Rewards credit cards. Southwest likely hopes the lure of this freebie — despite the $69 to $149 annual fee for its personal credit cards — will garner more signups and, in turn, a boost in loyalty-related revenue. In 2024, the program brought in some $2.2 billion, according to regulatory filings, making up about 8% of Southwest's total operating revenue. It currently has $4.8 billion worth of points on its balance sheet, including those sold for its credit cards , that
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LUV
Earnings
- 10/22/25 - Beat
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Sec Filings
- 12/16/25 - Form SCHEDULE
- 12/10/25 - Form 3
- 12/8/25 - Form 4
- LUV's page on the SEC website