Frontier Airlines makes a play for customers upset by Southwest's bag policy [Yahoo! Finance]
Southwest Airlines Company (LUV)
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Source: Yahoo! Finance
Frontier Airlines appears to be making a play for customers dismayed by Southwest Airlines's reversal of its “bags fly free” policy through a promotional deal announced Tuesday. For flights purchased by end of day Monday, with some restrictions, the budget airline is offering its economy bundle gratis, which includes a free carry-on bag, free seat selection and free flight changes. It's also advertising a promotion for a free checked bag on flights departing between May 28 and Aug. 18. “We've always had heart,” Barry Biffle, CEO of Frontier, said in a statement Tuesday. “Some airlines are walking away from what travelers love, but we're running towards it. Think of this as the ultimate ‘divorce your old airline' deal. If travelers show us the love, we'll make these perks permanent.” Frontier is capitalizing on customers' dismay of Southwest changing its beloved policies In the announcement Tuesday, the airline did not identify Southwest by name, but referred to how some airli
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