Can Southwest make investors and its most loyal customers happy? [Yahoo! Finance]
Southwest Airlines Company (LUV)
Last southwest airlines company earnings: 4/28 06:00 am
Check Earnings Report
US:NYSE Investor Relations:
investors.southwest.com
Company Research
Source: Yahoo! Finance
Just over one year into Tony Roach's tenure as head of customer experience at Southwest , his priority remains the same: “We're still at the trust game,” Roach said. The goal, however, has changed. The carrier wants to make fundamental changes to the way it does business without eroding the customer-friendly image that differentiates the Southwest brand. Two pillars of its unique approach have fallen by the wayside. The airline eliminated open seating in favor of assigned seats last year, citing customer preference, and ended its marquee “ bags fly free” policy earlier this month. But Southwest also added the option of more leg room and expanded some loyalty membership benefits while rolling back others. Amid the rapid changes, Roach faces a challenge akin to walking a tight rope: keeping loyalty among longtime customers while enticing a new cohort. Trust remains front of mind as new business realities and pressure to increase profit alter what Southwest offers customers.
Show less
Read more
Impact Snapshot
Event Time:
LUV
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
LUV alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
LUV alerts
High impacting Southwest Airlines Company news events
Weekly update
A roundup of the hottest topics
LUV
News
- Southwest Airlines (LUV) Told a Good Story, Says Jim Cramer [Yahoo! Finance]Yahoo! Finance
- Ryder System, Inc. Elects Tammy Romo to Its Board of Directors [Yahoo! Finance]Yahoo! Finance
- Southwest offering $67 flights in nod to viral internet meme: 'Trendy' sale [FOX Business Network]FOX Business Network
- Southwest Airlines and TJX Hit New 52-Week Highs: Which Is More Likely to Fly Higher in 2026 and beyond? [Yahoo! Finance]Yahoo! Finance
- Here's how 6 Americans became 401(k) millionaires [USA TODAY]USA TODAY
LUV
Earnings
- 10/22/25 - Beat
LUV
Sec Filings
- 12/16/25 - Form SCHEDULE
- 12/10/25 - Form 3
- 12/8/25 - Form 4
- LUV's page on the SEC website