As Southwest Airlines Changes, American Targets Their Most Loyal Customers [Forbes]
Southwest Airlines Company (LUV)
Last southwest airlines company earnings: 4/28 06:00 am
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Source: Forbes
When a competitor makes a move that alienates their loyal customers, smart marketers pounce. That's exactly what American Airlines is doing in response to Southwest Airlines' recent radical Southwest Airlines has long differentiated itself with customer-friendly policies like free checked bags and open seating. However, the company is now abandoning these policies as they try to boost profits. These changes aren't sitting well with many of Southwest's loyal customers, creating a perfect opportunity for competitors to swoop in and capture disgruntled flyers. American Airlines has moved swiftly, announcing a program targeting Southwest's elite customers. PROMOTED The Southwest Policy Shift Southwest's policy changes are dramatic, especially considering how central these policies have been to their brand identity: Eliminating the "bags fly free" policy that Southwest has featured prominently in advertising. Introducing assigned seating, ending the airline's unique open boa
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